Audi Targets BMW And Ramps Up Expansion In Emerging Markets To Offset Europe Losses

Audi plans to invest in new vehicles, technology and plants to increase market share, making up for the continuous loss in Europe.

Audi said today, December 27th, it will invest 13 billion euro ($17.2 billion) through 2016 for its global operations, with more than 8 billion from this sum to be spent for its two main German plants in Ingolstadt and Neckarsulm. The money will also be used for Audi’s plan to expand in other markets, building plants in China and Mexico and adding new technology to its plants in China and Hungary.



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GermanNut - 12/27/2012 3:45:10 PM

+1 Boost

Audi's large re-investment into its operations will pay huge dividends in the future.