10 Underrated Brands

There are quite a few brands that are much better than people think, at least right now. I'll name the top 10:

1. Hyundai

2. Saab

3. Infiniti

4. Subaru

5. Acura

6. Select Dodge models*

7. Saturn

8. Volkswagen

9. Lexus†

10. Audi

This list goes from most underrated, #1, to least-underrated (or most well thought of), #10. For example, people who generally aren't interested in cars think Hyundai makes low-quality, inferior products. They usually know that Audi is a luxury brand, but don't think it's as nice as BMW or Mercedes-Benz.

*Caliber, Nitro, Charger, Magnum.

†As a twist, most people who generally don't read about cars think Lexus is a high-profile brand, while auto enthusiasts believe Lexus is a blatant Japanese ripoff of Mercedes-Benz, a.k.a "rebadged Toyotas".

caguy518caguy518 - 8/4/2006 2:24:29 AM
+2 Boost
I think Volvo should replace Saturn. Saturn doesn't have anything going for it except the sky roadster. Volvo at least has the XC90 V8, new C70 hardtop convertible, and the new S80 that's coming out with an available V8.


Agent63Agent63 - 8/4/2006 4:54:02 AM
0 Boost
In my opinion :

Hyundai has come a long way. Same goes for KIA. They have improved their line up with many new models that don't appear to be as "cheap" looking as before.

Saab: they don't make bad cars. If you know about its history you should know they are not poorly made vehicles. very very underrated brand.

Infiniti: not until the 2003 G35 sedan/coupe came out, the company was totally revamped with a new vision for design. Underrated but slowly moving its way up.

Acura: very underrated as well. You look at the TL and the RL interiors. They are not cheap looking or cheap feeling materials. In ways it's better than "some" mercedes fitting & finishing.

Dodge: a lot of plastic materials used but they have some good technology in that hemi. Reliability is another issue however.

Saturn: has some promising designs and potential hits but many misses.

Volkswagen: great quality builds for competitive pricing with Honda/Toyota.

Lexus: interior for some models are good but some misses as well. Not all models are rebadged Toyota's. Luxurious eitherway.

Audi: now Audi is a different story. To me some models are just rebadged Volkswagens. The interiors are very similar almost identical in some aspects. good quality builds.

In the German auto-world, it is true that people look at Mercedes as being more luxurious, BMW has being sport/luxury, and Audi a little of both worlds but they do get less respect than the BMW and Merc's. All are great in their own ways but when it comes down to it it's really just personal preference and which companies give you better service. It's all hype, advertising, and which car your favorite celebrity has purchased. (IMO)


lambomanlamboman - 8/4/2006 5:52:37 AM
+1 Boost
WHAT!! Load of crap. Hyundai is not underateable, they don't make cars! They make cheap plastic on wheels, glued together with Pritt Stick.


JCF110JCF110 - 8/4/2006 11:23:24 AM
+1 Boost
See here in this article I submitted a little while ago on how Hyundai is underrated! http://www.autospies.com/news/Is-Hyundai-an-underrated-automaker-7219/


mkk21mkk21 - 8/4/2006 11:45:59 AM
+1 Boost
Does D3WADE work for Ford or something? I think the Ford's should be on the over-rated list. I still don't understand what people see in the mustang. Maybe I'm too young to understand them but retro looks IMHO are so uncreative and unimaginative.

However, refering to the list I don't agree with Hyundai's being up there as well. Their ride and material quality are still terrible.


RupertRupert - 8/4/2006 7:00:01 PM
+1 Boost
d3wade, you are a basketball star working for ford, and all those cars are ford models. stop with the advertising, you are duane wade, number 3, and you are a ford spokesperson.
mkk21, he does work for ford, see the article about the appointment of duane wade as a lincoln spokesperson
kaisersoze, audis aren't that unreliable. mine had 1 problem, and it was a minor electronic issue with the self-levelling, was fixed.


RupertRupert - 8/4/2006 7:01:00 PM
+1 Boost
sorry, your name is dwayne, not duane.


scottcampbell10scottcampbell10 - 8/5/2006 2:44:16 AM
+1 Boost
As soon as you quit being unbiased, I will buy one, but that doesn't look like it will happen anytime soon. I love GM and hope to work for them some day, but ignoring problems and weak areas, as you are doing with beloved Ford, is disasterous. It's one of the many reasons Ford is so close to crashing.


scottcampbell10scottcampbell10 - 8/5/2006 2:48:42 AM
+1 Boost
And Cadillac is not underrated, I think everyone agrees that Cadillac was a very sucessful turnaround.


crackityjonescrackityjones - 8/5/2006 3:45:44 AM
+1 Boost
Agent63's comments about Audi are rebadged from 1997.

At least he didn't drag out the 60 Minutes piece!


Copyright 2026 AutoSpies.com, LLC