Chevrolet To Abandon "Chevy Runs Deep" Marketing Campaign - Do You Have A Better Suggestion?

According to Chris Perry, marketing vice president for Chevrolet, the automaker will change its marketing campaign at the beginning of 2013.

The “Chevy Runs Deep” campaign, which debuted in 2010, was created to appeal to the American customers’ historical sensibility, focusing on the emotional connection among families and the one between drivers and their cars. As the campaign received various reviews, Chevrolet and Commonwealth, its advertising agency, are considering alternatives to this campaign, as GM globalizes its core brand.



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PUGPROUD - 12/28/2012 10:22:47 AM

+3 Boost

Let's see..."Chevy Runs Deep Into Debt", "Heartburn of America-Chevrolet","See The USA Pay in a Chevrolet","An American Revulsion",
"Baseball, Hot Dogs, UAW, Executive Bonuses and Chevrolet".

Agent009 - 12/28/2012 11:16:46 AM

+3 Boost

Heartburn of America-Chevrolet - ;)

Mustang953 - 12/29/2012 12:33:03 PM

+2 Boost

"Chevrolet - The Entitlement Company"

carguy68 - 1/2/2013 6:15:10 PM

+1 Boost

Runs deep into the ground!