Duane Wade and Rocco DiSpirito- New Lincoln spokespeople

Dwayne Wade is still fresh from his first NBA title with the Miami Heat and a "King of Bling" award at GM's All-Car Showdown for custom Hummer H2 SUT. Lincoln has announced, however, that the NBA All-Star will appear in a TV spot for its new Navigator. Celebrity chef Rocco DeSpirito will also appear in ads for the luxury automaker, which will be part of the new "Advancing the American Dream" campaign.
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Rupert - 8/4/2006 2:30:35 PM

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wait, the guy on this site, d3wade....duane wade, number 3! both tell us to like american cars.. coincidence? i think not....

chewy - 8/4/2006 7:54:21 PM

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Will the referees help Wade out with the commercials like they did on the court?

chewy - 8/4/2006 11:33:38 PM

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They have the right guy, they have the best Sg in the league.

With referee assistance.

TVT01 - 8/5/2006 12:25:37 AM

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Um, so they are choosing a "celebrity" chef who was on a failed TV show 3 years ago and came off like a complete spoiled ass on that failed show. This Rocco clown got kicked out of his own restaurant and managed to make the corporate owner of the place look like a prince while Rocco himself looked like a whinny little baby of questionable talent with even more questionable morals.

Yea, way to go Lincoln great choice! It will either be met by negative feelings from the public or more likely a collective "who?" from the general public.

chewy - 8/5/2006 3:39:49 AM

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D3WADE

Admit it, he got help.

TVT01 - 8/5/2006 10:53:13 AM

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D3Wade...

You said it all, you don't even know who Rocco DiSpirito is and niether does anyone else!

While Wade is a good spokesperson a failed TV chef is not exactly what I would calla great choice.

chewy - 8/6/2006 6:24:59 PM

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D3WADE

That is why he took the most free throws ever. Not even MJ was as good as Wade+Refs.