New Volkswagen Budget Brand Limited Only To Emerging Markets

VW is approaching the critical phase of its plan to launch a range of aggressively priced base products. How aggressive? Well, we´re looking at €7000 for a four door family saloon, €7500 for a boxy estate and about €8000 for a basic MPV.

Also on the wish-list are an even cheaper three-door hatchback for India, and a trendier five-seat crossover offered at around €9000. ESP and air-conditioning will probably cost extra, but the above prices include at least two airbags and ABS as well as the local taxes. Keeping complexity at a minimum, options will be bundled in three or four equipment packs. Since China calls the shots in this vehicle category, VW may tap its partner, First Automotive Works of Changchun, for assistance.

 

pepito66 - 1/8/2013 7:38:49 AM

+1 Boost

I don't think this company is close to a critical phase , they just want to go direct to the target in theirs product and the actual market wich is change it so fast with new strategies . This is a great and smart movement for then.

pepito66 - 1/8/2013 7:38:50 AM

+1 Boost

I don't think this company is close to a critical phase , they just want to go direct to the target in theirs product and the actual market wich is change it so fast with new strategies . This is a great and smart movement for then.