DETROIT AUTO SHOW: Nissan Banking On The Nose With Booth That Emits A Brand Smell?

After keeping a low profile at several U.S. auto shows in recent years, Nissan Motor Co. is mounting a full-blown return to the spotlight at next week's Detroit auto show -- complete with the release of a new show fragrance the brand hopes will become its trademark smell.

The specially crafted aroma -- labeled thé vert oriental in French -- evokes the smell of green tea "during Chinese spring harvest" and will emanate from a flashy, newly designed interactive display that Nissan is unveiling in Detroit.

Nissan hopes that the "brand smell" will be such a hit with auto show visitors around the country that its U.S. retailers will agree to use the fragrance in their showrooms, says Erich Marx, the brand's director for interactive and social-media marketing.

trmckin - 1/9/2013 11:46:04 AM

+2 Boost

If it smells like the new Pathfinder looks, everyone will wonder if there is a sewage leak nearby.

skytop - 1/9/2013 2:03:57 PM

+1 Boost

Now when the public says a car stinks, it really will!

skytop - 1/9/2013 2:04:01 PM

+1 Boost

Now when the public says a car stinks, it really will!

Lexus - 1/9/2013 2:29:24 PM

+1 Boost

First they came up with a "Stupiest" name structure for their lineup and abandon the trademark name that G35/G37 which by the way help save the company. And now this? Seriously, who come up this ideas?

This is NOT going to help sales. It's Stupid. I bought the last Infiniti G37 coupe because it's really fun to drive, I love the way the exhaust note grrr and how it handle. If I do decide to get another G37 or Q50 as they would like to call it, I will buy a G35 logo online and put it on the next generation G coupe.

Lexus - 1/10/2013 4:34:49 AM

+1 Boost

@space21,

No, all I am saying that they should keep the "G" for G35/G37 sedan and coupe instead of calling it a Q50. This G35 and G37 sedan and coupe already have a huge following.