BMW Brand's 2012 Global Sales Rise 11.6% to New Annual Record - Keeps Global Luxury Sales Crown

BMW sales rose 11.6% in 2012 to reach a total of 1,540,085 vehicles, the best sales level in the history of the brand (prev. yr. 1,380,384). In December, a total of 152,286 vehicles were delivered – an increase of 18.8% (prev. yr. 128,182). One of the frontrunners in terms of growth was the highly successful BMW 1 Series, with a total of 226,829 vehicles sold in 2012, an increase of 28.6% over the previous year (176,418). The BMW X1 also continued to report strong gains in 2012 with a total of 147,776 vehicles sold (+16.9%; prev. yr. 126,429). The BMW 3 Series Sedan claimed the position of segment leader with 294,039 vehicles delivered, an increase of 22.4% over last year (240,278). Sales of the BMW 3 Series rose by 5.8% to a total of 406,752 vehicles (prev. yr. 384,464). Demand for the BMW X3 remained high with sales climbing 27.1% to 149,853 units sold last year (prev. yr. 117,944). The BMW 5 Series solidified its position as segment leader, with a total of 337,929 vehicles delivered to customers in 2012 (+9.0%; prev. yr. 310,050).Strong gains were also achieved by the BMW 6 Series, with 23,193 vehicles delivered to customers (+146.8; prev. yr. 9,396).
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enthusiastx11 - 1/10/2013 1:24:10 PM

+3 Boost

so you buys cars based on what other people will think of you? you need therapy.

enthusiastx11 - 1/10/2013 1:26:23 PM

+1 Boost

ironically, more niche models/customization makes a luxury brand MORE desirable. people don't pay premium prices to have the identical silver car with option package B as their neighbor. bmw's model strategy is what enables them to charge premiums over competitors.

AlleVier - 1/10/2013 4:00:41 PM

-1 Boost

So, enthusiastx11, you really think it is an aberration for people to buy goods based partly on how they'll be perceived by others? Good to know you're so naturally full of self-esteem.

enthusiastx11 - 1/10/2013 5:46:22 PM

+1 Boost

mary: why just bmw?

94geo - 1/10/2013 6:02:30 PM

+2 Boost

LOl, steamer all the luxury brands are making more, and more niche models every year...Audi, Mercedes, BMW. They all do it.

Dr550 - 1/10/2013 7:03:10 PM

+1 Boost

Mary, keep driving you Honda based Acura with the illusion that it is a "luxury" auto. There was a article about the low sales volume of the Acura ILX. It's a European derived Honda. Talk about being "dumb." Maybe US buyers are getting wise to Honda rebadged Acura's. Well, most people.

enthusiastx11 - 1/10/2013 5:47:06 PM

+1 Boost

alle: partly, yes. but his boy seems to think it's the primary motivation.

M5twinturbo - 1/10/2013 5:59:00 PM

+5 Boost

BMW are continuing their strong sales momentum of the past few months, and a strong finish to the year with a nearly 15% gain in December, compared to Audi only doing .08% in December.

Beautiful cars, that are well engineered equals class leading sales. BMW's bread and butter the 3 and 5 series continue to be the sales leaders in their respective segments. 2012 was a great year for BMW, and 2013 will follow suite.

bmwcs - 1/10/2013 6:09:57 PM

+3 Boost

Great numbers, cant wait to see the production 4 series!

Dr550 - 1/10/2013 9:18:47 PM

+1 Boost

From the Wall Street Journal/Road & Track : Acura ILX uses the Honda Civic: platform, front strut/rear multi link suspension; 2.4L engine, etc. etc. etc. The Acura TSX is the European Accord based sedan. The MDX is based on the Honda Pilot. There all good cars, but who is "buying the LOGO."

Dr550 - 1/11/2013 1:20:11 PM

+1 Boost

Read her original post. "BMW owners are so dumb.They are buying a LOGO." I believe most BMW haters love Asian brands which is fine, but own up to the fact that Acura/Lexus go to the company parts bin. I have never seen a VW dealership promoting that they service Audis, but I have for Toyota dealerships for Lexus. I am not saying it is right or wrong, but it is what it is. If you can't handle the truth that is your problem.

Dr550 - 1/12/2013 1:58:33 AM

+1 Boost

I have owned five BMW's and currently drive a X5: alpine white, oyster interior, with sport package. Next week when I take my family to Santa Barbara I will open and enjoy the panoramic sunroof. Have a nice weekend. Go 49'ers!