How important is color to car companies sales? Is your color the most popular?

The notion that a group of designers is paid to ponder the future of red and yellow may be vexing to some at a time when the world's No. 1 automaker is bleeding money, shedding thousands of jobs and closing plants just to survive.

But the business of forecasting color trends may be more important than ever to GM and other automakers.
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atomicbri - 8/7/2006 12:58:25 PM

+1 Boost

My car is fourth on the list, and I love blue and that's what I am sticking with LOL!

RedCalipers - 8/7/2006 1:02:57 PM

+1 Boost

Mromar is correct, silver cars are least likely to get into accidents while yellow with the most.

RedCalipers - 8/7/2006 1:03:29 PM

+2 Boost

Silver cars also have the highest resale value.

Rupert - 8/7/2006 1:34:26 PM

+1 Boost

white is a horrible colour, looks terrible on most cars. silver (while dull) does look good, and gray versions look very good, like on the 6 series bmw.
i am not a fan of gold, especially that champagne gold that merc has, it doesn't look good on their current models.

Rupert - 8/7/2006 1:34:45 PM

+1 Boost

oh and that sick yellow on the bmw m3 is disgusting.

UnkleFunkle - 8/7/2006 2:28:41 PM

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RedCalipers, if yellow is the most likely to get into an accident, why are red cars the most expensive to insure? I agree about the resale value though.

Rupert - 8/7/2006 2:32:26 PM

+1 Boost

red paint's more expensive? i don't know.

crackityjones - 8/7/2006 2:53:39 PM

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If you live in SoCal, the numbers are slightly different.

Black 50%
Dark silver 50%
Silver 40%
Blue 5%
White 5%
Yellow/Red 10%

UnkleFunkle - 8/7/2006 5:31:32 PM

+1 Boost

Crackityjones, 160%?

1970toyotamarc - 8/7/2006 7:33:54 PM

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i love being able to find my yellow matrix in a parking lot

i dont think gold should be in the same category as yellow. most gold looks either silver (champagne) or brown

btw, what happened to green? was a time in the early '90's when every other car was green

kart1 - 8/8/2006 12:28:00 AM

+1 Boost

This seems about right, I usually white and silver the most.

JCF110 - 8/8/2006 3:07:31 PM

+1 Boost

Oh phew... our silver 2005 Dodge Neon 2.0 is alrigt, we almost bought a yellow one, or a red one! Luckily we bought the silver one... it was cheaper and it only had like 4000 miles on it. We checked out insurance and the insurance for the red one was more... and it was less for the silver one!

JCF110 - 8/8/2006 3:10:37 PM

+1 Boost

Black is also another colour that is likely to get into an accident - in 2002 my Mom had bought her brand-new BLACK Jeep Liberty... we didn't even have the car for 12 hours... because we picked it up in the evening. So next moring my Mom's on her way to work... turns at the light, and BAM! Someone rear ended her.. the car had like 2 miles on it!

M53R - 8/8/2006 4:53:20 PM

+1 Boost

JCF110, dats so unlucky man!

mstangpny07 - 8/8/2006 9:44:44 PM

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I've always heard that red vehicles have the highest chance of accident, especially rear-end, due to the brake lights and color being very similar.

ElSparquito - 8/10/2006 12:06:52 AM

+1 Boost

I hate that you have to pay extra for premium paint/colors for some cars.