Mercedes-Benz Previews Sexy Super Bowl Ad, But Did They Side With Raunchy Over Upscale?

Last month, Mercedes-Benz USA CEO Steve Cannon told Business Insider's Laura Stampler that "this is an upscale moment."

He was referring to a Super Bowl commercial featuring Kate Upton washing a Mercedes Benz.

How would they pull this off without being too raunchy and putting the brand at risk?

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cidflekken - 1/22/2013 12:18:56 PM

+3 Boost

Boring.

Gambit - 1/22/2013 12:24:22 PM

+3 Boost

That was raunchy?

pcar4evr - 1/22/2013 1:26:42 PM

+3 Boost

Amazing how 5 lbs of fatty tissue can make men go nuts

MorePower - 1/24/2013 8:13:05 PM

+1 Boost

Yes, but that fatty tissue is in all the right places, which makes all the difference!

quizz - 1/22/2013 1:46:42 PM

+3 Boost

Jeeze, must be a slow news day.

Dr550 - 1/22/2013 4:05:50 PM

+2 Boost

Out here on the West Coast, reminds me of a Carl's Jr. Hamburger ad with Paris Hilton. Very unoriginal.

MorePower - 1/23/2013 3:42:01 AM

+2 Boost

Wow, MB just made a GoDaddy commercial. How sad!

lexusrox123 - 1/23/2013 1:47:22 PM

+1 Boost

Just another ad where it gets awkward when the whole family's watching, kind of like the Cialis ads. Pass.