Hyundai tackles the Super Bowl with five game-day ads

Hyundai has prepared five game-day ads, which include four all-new spots, for the Super Bowl. This will be its sixth straight year as an advertiser. While two of the new ads are scheduled to broadcast on the pre-game show, there are two that will be seen in-game. Hyundai seeks
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HughJass - 1/24/2013 6:56:16 PM

+3 Boost

I read today Samsung spent $12 billion last year on advertising its phones, more than Ford, GM and Walmart put together (or replace GM with AT&T and Verizon) combined.

Wouldn't surprise me if Hyundai/KIA spent the same crazy proportion value. How do you think they advertise in soccer, hockey, tennis, football and baseball all around the world?

Its easy to burn money in advertising when your government gives you the green light to take out the Japs and not worry about drowning red ink.

What are they showcasing this year, someone else's 3 year old designs?