Ford Fiesta is the best-selling small car in Europe

Ford Motor Co. sold 306,405 Ford Fiestas in Europe in 2012, according to JATO Dynamics. This means that Ford sold a new Ford Fiesta every two minutes in 2012 in 30 European markets monitored by JATO, making this model the top-selling small car in the region. Overall
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PUGPROUD - 1/25/2013 4:03:52 PM

+2 Boost

Ford has the best selling car in Europe and is bleeding money. What is wrong with this picture.....Fiesta's a low margin, high incentive priced car in a flat market. Fort needs more higher margin cars in Europe but its tough sledding as all German premium cars are moving down market. Best suggestion...heavily market and support Mustangs in Europe, high powered/high prices/high margins. There is a market if Ford has the guts and risk tolerence.