Hyundai Montoring Twitter For Negative Customer Reviews

A visit to Hyundai’s U.S. Twitter page on any given day is liable to find people looking for help or just tweeting about a bad experience purchasing their vehicle.

“We’re encouraging that,” Dave Zuchowski, executive vice president-sales for Hyundai Motor America, tells WardsAuto on the sidelines of the Automotive News World Congress here.

Hyundai has appointed a member of its Customer Connect team “to troll the ‘Twitterverse’ every hour or so” each day to seek out complainers, Hyundai spokesman Chris Hosford says.

 

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