BMW: Changing a Winning Ad Slogan for No Good Reason

After its remarkable marketing victory with the "Ultimate Driving Machine", what do you suppose BMW is going to do next? It's the Curse of the New Generation. With a new executive vice president of operations at BMW of North America and a new advertising agency, the brand is about ready to launch a new advertising slogan, according to an article in the July 10, 2006 issue of Automotive News.

The new slogan: "A Company of Ideas."

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PlanoA4 - 8/7/2006 2:35:46 PM

+1 Boost

It is odd that BMW became an Icon with that slogan, and now it is simply tossed aside?

M53R - 8/8/2006 9:21:12 AM

+1 Boost

it could be " the ONLY ultimate driving machine"

Carboy - 8/8/2006 11:11:56 AM

+1 Boost

Bmw is not a company of ideas

IamEvilHomer - 8/8/2006 2:19:34 PM

+1 Boost

the 2 best slogans are bmw's old one and porsche's "there is no subistitute"

It looks like BMW hired the same idiots that work with AUDI/ when did audi have a good campain in the USA? The europe adds rock