Hyundai Super Bowl Ad Walks Away As Most Effective In Generating Web Traffic

While some automakers gambled on long, emotional or quirky Super Bowl ads, Hyundai's commercials were the most effective drivers of web traffic.

The automotive websites Edmunds.com and AutoTrader.com analyzed Internet traffic during the Super Bowl to see which ads resulted in large traffic surges during the broadcast.

The big winner -- at least in terms of immediate interest -- was Hyundai, which saw a 738% increase in traffic to Edmunds.com pages about its Santa Fe model after the company's ad hit the air. On AutoTrader.com, the increase was even bigger, with Web site interest rising over 1,000%



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HughJass - 2/4/2013 12:16:04 PM

+3 Boost

There wasn't anything special about it, it was about as exciting as the BlackBerry commercial.

Maybe people wanted to see if Hyundai actually made the Santa Fe or if it was a mistake on a Ford commercial.

Then again, commercials are for the mindless masses.

jtz7 - 2/4/2013 1:27:54 PM

-1 Boost

Ignoring that the 2nd generation was hit by EPA and this seven passenger Sante Fe wasn't out yet.