Scion owners usually purchase another vehicle from the Toyota family

The Scion youth brand is keeping customers in the Toyota family.

More than half of Scion owners trading in their cars for new vehicles stay under the Toyota umbrella. That's nearly double the rate of any other feeder brand's loyalty to an automaker, according to recent data from the Power Information Network.

But Scion's under-30 owners are not as loyal to the Toyota family as older Scion owners, taking some shine off Scion's success as a youth-oriented brand.

During the April-June period, 50.3 percent of Scion trade-ins went for a Scion, Toyota or Lexus vehicle. The loyalty rate for Scion's under-30 owners was 42.7 percent.

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PlanoA4 - 8/7/2006 3:13:51 PM

+1 Boost

D3Wade- Get a grip fool...

Carboy - 8/8/2006 11:04:37 AM

+1 Boost

hey

00JT - 8/9/2006 12:28:31 AM

+1 Boost

Getting back to cars...

Scion/Toyota is loosing the 30 under crowd because the tC is the only nice budget price car in Toyota's portfolio. That might change though with the new Corolla. Otherwise more youthful tC owners might choose something like a VW Rabbit after their tC purchase. 30+ owners don't mind stepping up to something like a Camry.