Fiat wants a low-cost sub-brand to take on the emerging markets

Fiat is thinking about coming out with a low-cost sub-brand that will compete with the Dacia brand of Renault, according to CEO Sergio Marchionne. If this plan pushes through, this brand’s cars will be produced outside of Europe in order to lessen the manufacturing costs
Read Article

1CarSmart1 - 2/8/2013 12:20:09 PM

-1 Boost

Fiat already has a low-cost brand. It's called Fiat.

jtz7 - 2/8/2013 2:32:22 PM

0 Boost

According the Hughsucks, low cost is a bad thing. That's why he always compares Hyundais to Walmart. But since Fiat ain't Korean, Hughsucks ain't going to commet. Now if Fiat was Korean he'd be on here. Just shows how racist he really is.