Q&A With 2014 Toyota Tundra Chief Engineer

The highlights:

- Sweers admits that Toyota isn't going to grow market share, saying that Toyota has limited capacity to produce trucks. Instead, they want to focus on building smaller quantities of the best truck on the road

- Sweers points out that EcoBoost F150 and Ram Pentastar buyers aren't getting the promised gas mileage in the real-world, and that there are durability issues with a lot of fancy new fuel saving systems like grille shutters and air suspensions

- Sweers refuses to comment on new powertrains, but acknowledges that something is coming in the Ford-Toyota hybrid truck partnership

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lexworld - 2/8/2013 5:24:52 PM

-2 Boost

....The Tundra is simply the best there is, and that includes basically a 3/4 or even a 1 ton.

SRTinsider - 2/8/2013 11:18:59 PM

+3 Boost

The best at trying to be a truck. LOL

lexworld - 2/9/2013 1:13:22 PM

0 Boost

After reading this article is obvious Toyota is so strategic now it does'nt have to concentrate on being the worlds best Automaker because they are so efficient and well rounded they are, now more than ever, concentrating on seriously being the best at what they do and that my friend is making the best Cars, Trucks and SUV in the World. The old saying, if you cant beat'em join'em is more relevant than ever. So, pay very close attention ALL YOU HATERS OUT THERE!!