Audi And Mercedes-Benz Leading The Way On Facebook Presence - Why Are The Others So Far Behind?

Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.

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lexworld - 2/15/2013 12:45:40 PM

0 Boost

...These are some intresting social media facts, however the majority of new car buyers are the Baby-Boomer generation. Real world Statistics now reveal the average new car buyer will spend approx. 10 hrs researching the known facts regarding their final decision and the deal breaker being THE TEST DRIVE and the DEALSHIP EXPERIENCE. Curb appeal, outside inside looks, as it were, is the first impression but, the real facts can never be over looked or ignored.

lexworld - 2/15/2013 12:52:14 PM

-1 Boost

Also, in regards to the question asked, maybe the PR's are still gathering more stats, info and feedback about how much the social media influences ultimately will affect the generation behind the Baby-Boomers overall final decision making along with the current trends.

HughJass - 2/16/2013 1:21:01 AM

+2 Boost

If 'Like' translated to sales, then they might be onto something. However, anyone kid can like a brand if they just saw it on TV, they'll probably forget about it 5 minutes later.