It was only so many years ago that putting a supercar on ice was considered cruel and unusual punishment. Now we're seeing luxury automakers and sports car manufacturers seeking out the brutal and harsh winter climates to show off their cars' capabilities.
Ferrari, Lamborghini and Aston Martin all have events tailored for the white stuff.
With plenty of performance vehicles adding all-wheel drive to their carousel of technological prowess, in addition to plenty of driver aids, the snow isn't as debilitating to supercars as it once was. Of course, this assumes you have the right tires.
Last week we held our annual snow and ice driving experience 'Aston Martin On Ice'. Held in the luxury resort of St Moritz it's one of the most popular events on our calendar. A full video is coming soon but here's a quick taste...