Toyota Finding Camry Sales Dominance Linked Directly To Discounts

Back in the 90's and 00's Toyota didn't discount squat. They claimed you had to pay for quality. Somehow that reality doesn't pan out as well today.

And back in the 80s and 90s the Camry was nowhere near the top selling car. Now that it is the top selling car, it still has the lowest incentives.

The article merely states that in the face of revamped models from other makes, Toyota will NOW begin aggreessive financing, which the other makes were already doing!

sportbike, you are correct. I rent a car only twice a year, but never a Honda available, period.
While the Accord is not a sports sedan, it is far better communicative than the floaty Camry with disconnected steering.
The Accord has defined it's class. What I mean is Fusion, Camry, Mazda '6', Optima, etc. are what they are(great cars)because they compete with the Accord. They have to be very, very good.
Crash safety is an issue since so many insist that they need a 6000# tank to cart their fat asses to the mall and back.
And while the Accord's greatness is continually challenged by better and better competing product, I know from my own experience what an Accord feels like after 200,000 miles, and that I will sell it with little effort at that point.
I acknowledge that Toyota or any of the other brands may offer some advantage in one or two given areas that may set them apart from the Accord. But I think I am correct in that none of them cover most, if not all the attributes we look for as well as the Honda.
If, for one of those exclusive qualities or features, you choose to purchase the competitor, great, enjoy. Whether or not the car we choose to drive outsells the other is not a factor to me. If it is a factor to you, you may be a juvenile.
While I really enjoy this site, I am constantly wading past the posts regarding the number of sales a manufacturer may be racking up(or not)for trends or new model news, etc. After all, the name of the site seems to imply that it may offer that.
These are great times. Cars today are the best I've ever seen--and I'm old! But if there is one thing wrong, it's the lack of distinction between offerings in most model classes. I mean, are we going to argue the differences between a Camry and an Accord? Really?
The biggest problem I have is that they are TOO MUCH alike, and both need an injection of some personality and individualism. If anything, this site, and those of us who come here and piss about "my brand outselling your brand" is encouraging this industry syndrome of mediocrity, however high quality. If all the manufacturers continue to aim for the same thing, we will continue to get less for real cars, and more appliances that really sell great.

I agree with both of you but we have pleanty in this country that prefer the lame Camry. I guess their only selling point is the supposed "reliability" but I would pass on it and take the ACCORD anyday.
As for the discounting, everyone is doing it especially in these cars, their profit margins are extremely low, it's all about volume.

I would take the Accord over any mid size saloon out there. That said, most of the mid size sedans on the market are good options. The Camry and Accord are probably the two most reliable out there. The Camry is going to be number one because it has a long history of being number one. When you think of midsize sedan, the Camry comes to mind. Why shop around when the first one that comes to mind is one of the best in class.

Sportbike's point was Camry's numbers may be the best because they sell to fleets and rental companies. Also, their buyers are older more conservative customers who interpret a soft ride and limp steering as a benefit.

What about companies that spend even more on incentives yet can't come close to competing, let alone dominating in sales?

I'd take the new Accord over a Camry easy.