Lexus to launch global brand campaign in May

Lexus is planning to launch its first global advertising campaign in May 2013 as part of its efforts to reach consumers who have not considered buying the brand before. Brian Smith, vice president of U.S. marketing for Lexus, said that while the carmaker has yet to decide whether
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lexworld - 3/13/2013 8:21:19 PM

+2 Boost

Now we're talkin! Morizou (Akio Toyoda), CEO of TMC and founder of GAZOO RACING IN 1998, gettin himself in position to kick some ROYAL GLOBAL BUTT!!! Count me in, Toyota/Lexus for Life!

enthusiastx11 - 3/13/2013 11:29:20 PM

+1 Boost

lexus doing what they do best!

USNA1999 - 3/14/2013 5:09:06 AM

+1 Boost

Will they be sold as Lexus or as Toyotas like they do in many parts? We are on are way to Taiwan, China and Japan. I am curious how many Lexus cars I see when compared to their German brands specifically in China which Is becoming the largest luxury goods market worldwide.

thetruth01 - 3/14/2013 5:55:40 PM

+1 Boost

When was the last time Lexuses were sold as Toyotas? It is completely a separate brand with separate products now.

USNA1999 - 3/14/2013 6:51:06 PM

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Thetrutho1 obviously you have never traveled around the globe. How naive.

USNA1999 - 3/14/2013 6:51:07 PM

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Thetrutho1 obviously you have never traveled around the globe. How naive.

thetruth01 - 3/15/2013 1:30:33 PM

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My travels are none of your concern, and yet you still have not answered the question. What Lexuses are currently badges as Toyotas? ...crickets... thanks for playing.

USNA1999 - 3/14/2013 5:11:09 AM

+1 Boost

"Our way" damn iPad changing words

USNA1999 - 3/14/2013 6:55:52 PM

+1 Boost

I will be in Tokyo in 3 weeks, I will take you a picture of what we see in the US as an ES 350 but with TM badges

thetruth01 - 3/15/2013 8:11:50 PM

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Yes, world traveler, please photograph the Toyota version of the 2013 Lexus ES350.

lexworld - 3/15/2013 2:43:35 PM

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...A Lexus wearing a Toyota badge has absolutely nothing to be ashamed of. Japan is loaded with Lexus look alikes wearing the MOTHERSHIPS name. The fact is, when you own an Automobile that has Toyota as your Headquarters in Japan, it does'nt matter if the thing is called "who done it" it comes from the worlds best of the best! I'm a frontliner, but there are millions upon millions of people who will not argue the fact of their personal conviction that a Toyota or Lexus vehicle is absolutely the best there is out there in sales and quality. Period.