BMW X4 to lure new buyers to brand, sales boss says

BMW is expecting its new X4 model to attract a new type of customer to the luxury brand, according to Ian Robertson, the carmaker’s sales chief. The X4 is touted as a sportier version of the X3 sports utility vehicle donning a lower roofline and coupe styling. The X4 follows BMW’s launch of the X6
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GermanNut - 3/20/2013 3:55:02 PM

+1 Boost

This will have stiff competition in the form of Audi's upcoming Q6 Sporty SUV, which will be based on the hugely popular Audi Q5.

cidflekken - 3/20/2013 5:35:59 PM

+2 Boost

Seriously? How many niches is BMW going to try to fill/create? I thought Toyota was bad, but this is just insane. Do dealerships even have room to put every single new car in showrooms/lots?

enthusiastx11 - 3/20/2013 6:20:19 PM

+2 Boost

as many as will allow profits margins to continue their upward rise!!

high-end consumers LOVE the ability to have unique vehicles and customize to their hearts content. the higher the price the more extreme the customization. why do you think rolls-royce offers 150 exterior colors, 18 wood veneers and 20 different leathers? and why does porsche have options lists so long that you can DOUBLE the price of the car with customization? and offers a dozen versions of the 911 and 9 versions of the panamera?

pmrmd - 3/20/2013 10:57:27 PM

+2 Boost

I certainly hope so because the X1 and X3 have no redeeming qualities whatsoever. How can they make something so beautiful as the 6GC and something so fugly as the X1?

nguyenvuminh - 3/20/2013 11:18:03 PM

+2 Boost

With the exception of the X5, I have not find any of the remaining Xs to be pleasing to the eye. I don't know about this X4 but I agree with pmrmd, the other Xs are really ugly.