Porsche Marks 2012 As Its BEST Year EVER — Now What?

I would argue that Porsche is one of the automotive industry's most storied and cherished brands of all time. And, it's clear that business still remains strong for the German automaker known for its sporty lineup. 2012 was Porsche's best year from a sales perspective with over 140,000 units sold.

When compared year-over-year with 2011, that's a jump of more than 22 percent.

Looking at the figures, this is the order of vehicles that sold (ranked by units moved):

1) Cayenne
2) Panamera
3) 911
4) Boxster/Cayman

So, now what? Where does the legendary marque go from here?

Since the auto biz is cyclical and manufacturers have to strike while the iron's hot, to me it seems that Porsche's next move should be the Macan. Get that bad boy to market so it can make an impression on the ever increasing entry-level premium sport-utility vehicle market.

What say you? If you were a member of Porsche's management, what would YOU do next?

iamdabest1 - 3/24/2013 11:35:01 PM

+1 Boost

very impressive numbers for all the cars.. i wonder what the sales numbers would be on the cayman/ boxster if they were both 2+2

Agent00R - 3/24/2013 11:38:55 PM

+1 Boost

Good question.

Not terrible for an incredibly small market that's dwindling by the day and especially considering the Boxster/Cayman were at the end of their lifecycle in 2012.

2013 should see SOME boost for the Boxster/Cayman with the all-new models hitting the dealer lots, I predict...

P930 - 3/25/2013 9:46:00 AM

+1 Boost

Really? And I would like to see a lighter, slimmer mid-engine 911 on the order of the late nineties GT1 without rear jump seats.

cidflekken - 3/25/2013 12:33:41 AM

+1 Boost

I would never have guessed the Cayenne would be so high and the Boxster/Cayman would be so low.

cidflekken - 3/25/2013 12:49:34 AM

+1 Boost

Is this model-by-model breakdown available for all the Germans' worldwide sales?

supermoto - 3/25/2013 2:12:25 AM

+1 Boost

Now what? Panamera coupe. Done.

pcar4evr - 3/25/2013 8:44:28 AM

+2 Boost

How about a sports sedan/coupe that challenges M3, C63, etc?

scenicbyway12 - 3/25/2013 1:51:07 PM

+1 Boost

The Cayenne represents is over half there sales, the least Porsche of the Porsche's, talk about badge whores.