GM To Launch Pair Of Midsized Pickups For Casual Users And Small Business

General Motors is planning to launch two mid-size pickup trucks as early as late next year under its Chevrolet and GMC brands.

The new Chevrolet mid-size pickup will be aimed at the “lifestyle,” pickup truck buyer while the GMC mid-size pickup will be aimed at fleet buyers and small business owners, Mark Reuss, president of GM North America told the Free Press last week.

Reuss said the launch of the two mid-size trucks will be timed to coincide with Ford’s launch of its redesigned full-size F-150. Ford is widely expected to launch its new F-150 by the end of 2014 or in early 2015.

 

atc98092 - 4/1/2013 6:49:38 PM

+1 Boost

What precisely makes a pickup mid-sized today? The Dodge Dakota started out fairly small, then grew to about 90% of the 1500. The Ranger didn't get too large, but then Ford drops it here in the US.

I'd like to see them back at that smaller size, 4 cylinder diesel, and crew cab with room for my grandchildren.

91z4me - 4/1/2013 9:30:58 PM

+1 Boost

The problem with that diesel crew cab small size is that it would cost as much or more than any of the mainline fullsizers.