Lincoln Preparing To Relaunch MKZ After Botched Rollout

With production of the new Lincoln MKZ finally approaching “launch levels” after a costly delay in the production of the critical new luxury sedan, parent Ford Motor Co. is studying just how extensive a re-launch will be needed to put the 2013 model back on the radar for potential buyers.

The Lincoln MKZ was supposed to serve as the foundation for the revitalization of the long-struggling luxury brand. But even as the first of the sedans began rolling into showrooms late last year, Ford decided to curb production, worrying that the MKZ could fall victim to the same snags that resulted in quality problems and recalls for other new 2013 models, such as the Ford Fusion sedan and Escape crossover.

 

freeagent - 4/4/2013 6:05:22 PM

+1 Boost

dead brand walking

TheDepressingTruth - 4/4/2013 8:46:28 PM

0 Boost

As I said in reply of another article..."Why doesn't Ford do the honorable thing, and sell the brand off...like they did Jaguar and Volvo" ...instead of this slow death via bad product.

91z4me - 4/7/2013 8:48:38 PM

+1 Boost

And who would buy it?

carsnyc - 4/5/2013 1:39:50 PM

+1 Boost

This is sad. Plus I can't understand why Ford with some much cash at hand is letting all this happen.

delan - 4/6/2013 7:39:21 AM

+1 Boost

It started with this "MK" nonsense.......