Infiniti knows who will be buying its BMW 1-series rival

Infiniti has revealed how it develops a new car – by creating a lead customer to whose preferences the new vehicle would be suited to. Nissan’s luxury division, in fact, already has a fictional lead customer for the vehicle it is planning to compete against the BMW 1-series. Nissan global product planning boss Andy Palmer
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Firewombat - 4/4/2013 3:45:38 PM

0 Boost

After reading the article... is this a delayed April Fool's joke?

Why not just create a car that's better than the 1-series or A3? Oh wait, that would mean some effort in engineering not just marketing. Lame.

222max - 4/4/2013 4:28:25 PM

+1 Boost

I hate this kind of product targeting.

MorePower - 4/4/2013 4:44:30 PM

+1 Boost

This is the new face of marketing and is where all products and services are going.

Other manufacturers may not openly embody their target market & demographic down to one "fictional person(s), but they all do it.