Report: GM Readies Lifestyle-Oriented Midsize Pickups

General Motors is developing two mid-size pickup trucks that are expected to be launched in 2014 or 2015. There’s actually some controversy in this segment composed of smaller American pickup trucks. In 2011, Ford discontinued the Ranger and Chrysler stopped making the Dodge/Ram Dakota. And in 2012
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dumpsty - 4/9/2013 12:10:11 PM

+1 Boost

I think the US Big3 has never stopped thinking about the mid-size pickup truck. Just as the market has increased for smaller cars & SUVs, some of that has pushed down to the trucks as well. Yes, the large guys still sell fairly well, but the industry is realizing that consumers are getting by with smaller vehicles, do smaller jobs more often than doing major large jobs.

And if a good mid-size pickup can be stuffed with all the same content as the full-sizers, you got a pretty good business case for re-vitalizing that market again.