BMW-Brilliance Sub Brand Confirmed For China, Chinese Name to Be “Zhi Nuo”

BMW’s global sales chief Ian Robertson said that it may export cars assembled under a new brand created with China-based partner Brilliance Automotive intended to serve mature and developing markets. He also said that BMW has yet to select the specific markets outside China
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HughJass - 4/9/2013 2:10:28 PM

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So BMW is going to let Brilliance rebadge their cars and then ship them off for 1/2 the price? In that case, I'll take one and then go buy some BMW logs and stick them on the cars. BMW at a discount, the American dream.

Western companies have really gotten stupid buying into the Chinese market BS. If BMW left, the Chinese would go berserk not being able to buy their yuppy cars, instead, having to settle for their own domestic crap.