Hyundai's Growth Limited By Suppliers And Assembly Plant Capacity

Hyundai Motor Co.'s limited global production capacity is capping the company's growth, a top executive says.

The company is squeezing nearly every unit possible from its assembly plants, said Lee In-cheol, Hyundai's vice president of international sales.

"Without building a new factory, it is very, very difficult to supply more," he said. With existing plants, Hyundai can boost global output only 5 percent over current levels, Lee reckons.

But that's not a problem. In fact, Hyundai doesn't want to boost production -- at least not now, and not for developed markets such as North America.

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HughJass - 4/16/2013 3:34:43 PM

+3 Boost

If that is the case, shouldn't growth be 0% rather than -5%?
Poor planning by Hyundai, and if they believed they had growth potential, they'd start another factory but they know the free ride is over and they can't rely on tsunamis for their growth. Tsunamis aren't as reliable as government subsidies.