Volvo Will Not Chase Germans With Super Luxury Flagship Model

Volvo isn't going to develop a flagship sedan to challenge the BMW 7 series, the Mercedes-Benz S class or the Audi A8.

Certainly not now, and maybe not ever.

In a Saturday interview at the Shanghai auto show. Volvo CEO Hakan Samuelsson told Automotive News China that such a flagship doesn't fit Volvo's "green image" and is not, in fact, the sort of vehicle that Volvo customers would even consider.

"We don't have any ambitions to go into a segment where we would compete with vehicles that have V8 or V12 engines," Samuelsson said. "We don't believe it would fit our brand image."

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Razorbacks - 4/22/2013 4:26:07 PM

+4 Boost

They don't have the clientele that would pay that much money, and Volvo doesn't have the image to turn diehard BMW and Benz followers to them.