Mercedes-Benz in hot water over GL TV spots

A Mercedes rep said that the ad is an “exaggeration” of the strength of the vehicle, but that the spots are part of a suite of ads using humor to tout the safety of the GL line.

“It is farcical, and anyone seeing the spots can tell that it’s hyperbole,” said Donna Boland of Mercedes. “The typical consumer is smart enough to know that this is not a serious ad. We have received no customer calls on this ad. ” A Mercedes rep said that the ad is an “exaggeration” of the strength of the vehicle, but that the spots are part of a suite of ads using humor to tout the safety of the GL line.
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torsten - 8/12/2006 12:13:34 AM

+1 Boost

Don't they (NAD) know that it is a joke, it is meant to be a joke. Why don't they looking into the Toyota ads, where the Tundra is hit by a comet or when it is washed into the ocean. Now those ads are not funny, but nobody looks at those, but Mercedes cross the line. What a bunch of bull. The ads were done so that everyone and I mean everyone see the joke.

torsten - 8/12/2006 12:16:54 AM

+1 Boost

Sorry for all the spelling mistakes, but autospies should make it possible to edit your comments, something like Digg has. Maybe that's the plan for Autospies 2.0.

chewy - 8/12/2006 3:33:37 AM

+1 Boost

Those ads are horrible, they are annoying. The Tundra ads are even worse. Both are weak lame idotic ads.

phaetonmeister - 8/12/2006 12:09:00 PM

0 Boost

Chewy-
Just a quick question......you always seem to have such a rosey outlook on things, do you have a wife or girlfiend?????

SixxFive - 8/12/2006 1:01:25 PM

0 Boost

Autobahnmeister: unless it's an Audi, Chewy is never happy.

UPshift - 8/12/2006 4:24:58 PM

+1 Boost

And I thought NAD was just high-end stereo equipment;).