BOON OR BUST? BMW i3 Electric To Retail For About $40,000

BMW's i3 electric car will be priced at about $40,000, or roughly the same as a well-equipped 3-series sedan, says Ludwig Willisch, CEO of BMW of North America.

The price of the five-door compact will be set closer to the launch of the vehicle late this year.

The i3 will have an optional two-cylinder, 0.65-liter gasoline motorcycle engine and an auxiliary generator that charges the battery. Willisch did not indicate what the price might be for that version of the car.

rumnyc - 5/7/2013 5:30:42 AM

+2 Boost

did you really expect a BMW fully carbon fiber electric car to cost less than a prius?

They need to make money on these cars--not just the pure cost of manufacture but also recoup some of the R&D cost.

car750i - 5/7/2013 8:06:33 AM

+1 Boost

If it costs close to a 3 series it will sell very well. Prius, volt, leaf can all cost into the 30s, but with the i3 being much more premium, and advanced, it will not e a hard sell.