Ferrari Planning To Limit Future Production To Maintain Exclusivity

Ferrari plans to reduce sales to fewer than 7,000 vehicles this year to maintain the exclusivity of the brand.

"We made this decision because it's important also for the dealer cultures," Ferrari Chairman Luca Cordero di Montezemolo, said at a strategy presentation at the company's headquarters in Maranello on Wednesday. "Dealers must understand that quality is important, not just quantity."

Ferrari, which unveiled the 1 million-euro ($1.32 million) LaFerrari hybrid model at the Geneva car show in March, plans to boost profitability with high-end, customized version of its vehicles while holding back on their availability.

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MorePower - 5/8/2013 5:52:57 PM

+1 Boost

Informing us of a practice Ferrari has instituted for decades . . . thanks

Holydude - 5/10/2013 1:46:42 AM

+1 Boost

This will probably continues until they get a new chairman who cares more about bringing in big numbers than the exclusivity, then we'll start seeing Ferrari SUVs. (Cayenne anyone?)