•New advertising and marketing campaign celebrates the spirit of bravery and individualism that defines Audi
•60-Second Spot ‘It Couldn’t Be Done’ premieres on primetime television tonight
•Four 15-second television spots also debut beginning today
Audi of America today debuts a new advertising and marketing campaign that that celebrates the heritage and spirit of the century-old brand and brings to life the Audi tagline “Truth in Engineering.”
The tagline Truth in Engineering alludes to the Audi’s rich heritage of motorsport and innovation – how Audi has pushed the boundaries of rally racing with the invention of quattro® all-wheel drive, has led aluminum frame engineering with the invention of the Audi Space Frame and has always pushed against the status quo to deliver leading innovation in every vehicle it engineers.
The campaign begins with a new 60-second television spot Entitled “It Couldn’t Be Done,” which begins airing tonight on select primetime and cable networks nationwide. “It Couldn’t Be Done” takes viewers on a journey through the history of Audi – from its founder August Horch through the iconic automobile consumers know today. The spot champions the spirit of innovation and individualism, values that today still inspire the Audi brand.
The spot features a narration of the children’s poem It Couldn’t Be Done by Edgar Albert Guest. Like the poem, the ad conveys a message of triumph, showcasing key moments in Audi history where the brand has pushed boundaries and revolutionized the automotive industry.
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