BMW Officially Rolls Out Apple Inspired Genius Bars In UK Dealerships

BMW has revealed it will introduce a new programme that will help explain some of the advanced technology available in its cars to potential customers.

The scheme is called Genius and will see specialist employees who are up-to-date and fully trained in all the complex technologies and personalisation options on hand to help customers through the ordering, buying, test-driving and hand-over process. They will also be available to help with any after-sales queries.


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scenicbyway12 - 5/16/2013 2:38:04 PM

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Great now BMW is misusing the word genius.

pepito66 - 5/16/2013 7:10:06 PM

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This is great for BMW.

t_bone - 5/16/2013 8:32:40 PM

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Steve would say this - BMW, you sell too many products, with too many options, that are too hard to understand, if you need to do this for a car customer.

Actually he'd use less words and they couldn't be repeated.