Tata Proving To Be The Best Owners Ever For Jaguar And Land Rover

Tip your hat to Tata. The Indian conglomerate that bought Jaguar and Land Rover from Ford in 2008 has turned out to be the best owner the British marques ever had.

While other luxury brands changed hands before and during the Great Recession — most notably Hummer, Saab, Aston Martin and Volvo — and stumbled under new ownership, Jaguar Land Rover is flourishing. But challenges lie ahead.

In the five years since the Tata Group bought them from Ford, Jaguar and Land Rover have aggressively adopted fuel-efficient new drivetrains, with more to come. The brands’ styling has also been energized, as JLR’s design teams shook things up with fresh styling.

trmckin - 5/20/2013 11:45:17 AM

+3 Boost

"Even quality — long their weakness — is improving. J.D. Power rated Jaguar No. 2 in initial quality last year. Land Rover still scores poorly."

Considering that is Land Rover's biggest fault, you'd think it would have been addressed by now.