Toyota Overtakes BMW As Most Valuable Automaker Brand On The Planet

A new annual ranking shows that Toyota managed to surpass BMW and become the most valuable automaker.

This year so far, the value of Audi, Toyota, Mercedes-Benz and Hyundai have seen double-digit increases compared with last year, mainly due to increased demand in China and the US, according to the BrandZ Top 100 Most Valuable Global Brands study. This year, Toyota’s brand value was up 12% to $24.5 billion, mainly due to the new models introduced in the hybrid market.



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scenicbyway12 - 5/21/2013 12:49:13 PM

+1 Boost

They should Toyota huge.

nytimes - 5/21/2013 4:58:09 PM

+2 Boost

Hurry badgewhores, attack the source's credibility!!

Dexter1 - 5/22/2013 10:46:10 PM

0 Boost

Badge whore? I'm running out the door to trade my M5 in for a Corolla.

TheSteve - 5/21/2013 8:12:05 PM

0 Boost

What are they basing that "value" on? Market capitalization? Gross revenue? Intangible assets? Enquyiring minds want to know.

thetruth01 - 5/22/2013 1:34:20 PM

0 Boost

Almost all of those are American brands. Damn that Communist Obama for destroying America.