Can The Fast & Furious 6 Movie Be The Key To Kickstarting Dart Sales?

Can the coattails of Fast & Furious 6 and its young, devoted male fans give a boost to Dodge Dart sales?

Chrysler Group is counting on it.

The Dart doesn't have a role in the action-thriller opening nationwide on Friday, but Dodge is betting a Fast & Furious-like commercial and other marketing ties with the movie will raise awareness for the compact car.

The Dart is off to a slow start since it debuted in June, although April was the compact sedan's best month: 8,099 sales.

TehShibbs - 5/25/2013 12:33:20 PM

+1 Boost

What? Really? I never saw a single Dart in the movie. How odd.