First 2014 Equus Sedans Delayed As Transport Ship Goes Adrift

High-dollar U.S. buyers waiting to be among the first to snatch up Hyundai's redesigned Equus luxury sedan have a longer wait than expected. The ship carrying the first 61 2014 Equus cars from South Korea lost engine power last week and was adrift.

As recently as Monday, the Korean-flagged Morning Spruce was shown in the North Pacific with a speed of 0 on the marinetraffic.com website. The ship is shown with 0 speed in the Okhotsk Sea the four days prior to that.

Hyundai confirms the delay, but says it's not worried about losing the cargo -- repairs at sea are common -- though it now must shuffle some marketing activities timed with the U.S. launch of the new Equus.

Razorbacks - 5/28/2013 1:44:26 PM

+1 Boost

...as will their sales.

HughJass - 5/29/2013 12:20:27 PM

0 Boost

Was the container boat from Hyundai ship building? These things are built in South Korea? What a rip.

Larryb2 - 5/29/2013 6:30:28 PM

+2 Boost

Very old ship, no surprise is died at sea. They run these things until they are toast. I wonder what other vehicles are on board? I would bet plenty of Elantra GT's.