Honda Sales Up 4.5% In May - Acura Struggles Continue With 1.5% Dip For Month

American Honda Motor Co., Inc. today reported May 2013 U.S. sales of 140,013 units, a total increase of 4.5 percent compared with May 2012 (up 4.5 percent based on the Daily Selling Rate, or DSR*). The Honda brand posted May 2013 sales of 125,649 units, an increase of 5.2 percent compared with May 2012. Acura brand U.S. May sales of 14,364 units decreased 1.5 percent compared with May 2012.

Honda

Honda light trucks post a May sales record led by record sales of CR-V (up 8.4 percent) and strong gains by Pilot (up 11.3 percent) and Odyssey (up 15.0 percent)
Critically acclaimed Honda Accord maintains incredible sales momentum, up 11.7 percent with 33,218 units; Honda Fit posts a double-digit sales gain, up 20.3 percent on sales of 4,667
Honda Civic continues strong retail sales with 30,268 units in May

"Looks like American families are preparing for summer road trips as our family-friendly light truck lineup posted the best May sales in Honda history," said John Mendel, executive vice president of Sales at American Honda. "Virtually every Honda vehicle we sold in May represents a purchase by an individual customer, which means Accord, Civic, CR-V and Odyssey will maintain their industry-leading retail sales performance in 2013."

Acura

RDX sets an all-time monthly sales record and its 13^th consecutive monthly sales record, up 49.3 percent from last May; is the top-selling Acura model in May with sales of 4,930 units
The all-new luxury flagship RLX sedan, which went on sale in March, continues to gain momentum with sales of 273 units

"With the RDX setting its 13^th consecutive monthly sales record we are very excited to be introducing the all-new 2014 MDX in a few weeks, which will once again give Acura hands down the best luxury light-truck lineup in America," said Jeff Conrad, vice president and general manager of Acura Sales.

*The daily selling rate (DSR) is calculated with 26 days for May 2013 and 26 days for May 2012. Year-to-date, the DSR is calculated with 127 days for 2013 and 127 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

Aznboyz - 6/3/2013 2:36:34 PM

-3 Boost

"luxury flagship RLX"

This makes me laugh every time!

Agent009 - 6/3/2013 3:17:18 PM

-2 Boost

They are a shell of what they once were

carsnyc - 6/3/2013 3:53:06 PM

-2 Boost

I'm worried about Acura and Lincoln
Volvo will survive

ParadoX - 6/3/2013 5:56:17 PM

+4 Boost

Acura will survive. It may not be a big volume seller, but I am sure Honda makes good margins on its Acura division. They can use the regular Honda platforms, throw in a few luxury features and sell the car at a higher price than a regular Honda. The SUVs' in particular are cash cows for auto companies and Acura has the RDX and MDX which sell very well. 30,000 and 50,000 respectively in 2012.

I think Acura is going in the right direction.

cidflekken - 6/3/2013 9:03:41 PM

+2 Boost

Interesting how the title reads "Acura struggles continue" despite being almost 10% YTD over last year.