Infiniti Boss Scales Back Sales Expectations Kills EV To Concentrate On Selling Practical Cars

Less than a year into his job as president of Nissan Motor Co.'s premium marque, Johan de Nysschen is tempering expectations that Infiniti will nearly triple sales in four years.

But de Nysschen remains committed to rapid growth, so he is putting a priority on new models that can deliver quick volume. That means deferring plans for an electric vehicle.

In addition, the halo cars he plans above the current lineup will be toned down from the dramatic sports-car concepts displayed at recent auto shows. They will be more practical, not pure performance offerings, he said.

ParadoX - 6/4/2013 3:31:57 PM

+1 Boost

I see the logic behind what he is doing, but he should do it cautiously. He needs to be careful that Infiniti doesn't end up like the big three did - behind the times. I think cars are moving into a direction where combustion engines are working in conjunction with ancillary technologies like electric. A host of other technologies can assist and work with combustion engines - making them more powerful or more efficient.