BMW Beats Audi In Global May Sales

In May BMW sold 139,161 vehicles globally, up 7.8%, while Audi’s sales increased 6.4% to 137,200 units. Mercedes-Benz’s sales were up 7.3% to 121,360 vehicles. In April, Audi managed to surpass BMW, as all three German automakers focused on sales outside Europe to offset the loss in their home region.

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HamM - 6/20/2013 12:53:57 PM

+1 Boost

Does this information really matter? What matters and should matter most is dominance and contribution margin for specific line-ups - Audi 4 vs. BMW 3-series, Audi 6 vs. BMW 5-series, Audi 8 vs. BMW 7-series.