Mercedes Goes For The Jugular With The New E-Class - But It Enough To Overpower Audi And BMW?

Mercedes-Benz is rolling out a revamped E-Class line as it tries to win back the U.S. luxury sales crown from Bayerische Motoren Werke AG (BMW) (BMW)’s BMW.

Daimler added more technology than would be typical for a mid-cycle refreshing of a vehicle line because it was available for the new S-Class, coming to the U.S. in September, and because the mid-size sedan market is hotly competitive, Bart Herring, Mercedes-Benz USA’s general manager of product management, told reporters yesterday at a briefing in Ann Arbor, Michigan.

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ParadoX - 6/13/2013 3:15:44 PM

+1 Boost

Well, in my opinion it is the best looking car in its class.

GermanNut - 6/13/2013 4:25:54 PM

-2 Boost

While the E-class might look good, it can't match the BMW 5-series for feedback or the Audi A6 for interior quality or driving dynamics. Add to that a higher price by a few thousand dollars and the Audi and BMW clearly become the most appealing choices.

With the recent dynamic and feedback issues of the BMW 5-series, it's the Audi A6 that is poised to maintain its dominance as global sales leader in the mid-size sedan segment.

Gennissen - 6/14/2013 3:21:36 AM

+1 Boost

For some reason, I knew it was GermanNut's comment without having seen who the poster is. I applaud you for your consistency.

nguyenvuminh - 6/13/2013 4:50:07 PM

+3 Boost

Your Audi fanaticism is getting old GermanNut.