Resale Be Damned: Toyota Prepared To Pile On Large Incentives To Keep Camry Number One

For 11 straight years, the Toyota Camry has carried the powerful marketing message of being America's best-selling car. But with the competition nipping at the Camry's heels, Toyota officials must contemplate how far they're willing to go to retain the title.

For now, the directive is to do whatever it takes. The Camry is less than two years into its model cycle, and already Toyota is piling on incentives and cutting fleet deals to stay ahead in the race.

"We will do what is necessary to get the vehicle into the hands of new and loyal customers," Toyota Division General Manager Bill Fay wrote in an e-mail. "Incentives on Camry will remain as competitive as they need to be."

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freeagent - 7/1/2013 6:22:34 PM

+1 Boost

The Accord and Fusion are both excellent products, whereas the Camry is simply good. If Toyota carries through with this plan, it's going to be a bloodbath out there for everyone.

HughJass - 7/1/2013 10:57:39 PM

+1 Boost

As long as Hyundai is giving their cars away with 0%/96 months, Toyota resale will still be head and shoulders above the imitation crap.

Now the Honda Accord, there's not much the Camry can do about it.

MrEE - 7/2/2013 9:15:17 PM

+1 Boost

A $1000 incentive isn't that unusual from Toyota, though it could put a hurt on others.

soneoutt - 8/15/2013 5:40:05 AM

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