The most prestigious demographic on the net- Official AutoSpies.com survey results

The most prestigious demographic on the net- Official AutoSpies.com survey results
We'd like to thank everyone for participating in our official reader survey.

Now that it's over, we thought you would love to see the results.

Here is the profile on AutoSpies.com readers...the most affluent demographic on the internet.

Advertisers pay special attention...this is where the influencers are

Autospies survey (Survey Source: Federated Media)

Age


Under 18- 1.50%

19-25- 8.00%

26-29- 9.30%

30-39- 27.30%

40-49- 17.40%

50-59- 15.80%

60 and Above- 9.90%

Gender

Female - 3.1%

Male - 91.5%

Country

United States - 81.9%

Household Income

Above 250k - 20.5%

150K-249,999 - 20.6%

100K-149,999 - 24.4%

75K-99,999 - 11.4%

50K-74,999 - 11.8%

25K-49,999 - 4.6%

Below 25K - 2.7%

Children

None - 62.5%

1 - 17.1%

2 - 11.6%

3 - 4.4%

4 - 1.4%

More Than 4 - 1.4%

Have You Ever

Added a link to this site in your "Bookmarks" folder? - 54.1%

Received content from this site by way of a news aggregator or RSS reader? - 13.1%

Viewed the site by way of a mobile device other than a laptop? - 11.3%

Read comments attached to your posts? - 28%

Posted comments yourself? - 37%

Employment Status

Employed full time outside the home - 57.7%

Full-time, some or all telecommuting (includes freelance) - 8.7%

Employed part time outside the home - 2.4%

Small business owner - 13.8%

Full-time student - 6.7%

Not currently employed - 2%

Retired - 7.8%

Job Level

CEO/President/Chairperson/Owner - 23.7%

COO/CFO/CIO/CTO/CMO - 2.2%

VP/SVP/EVP - 7.5%

Director - 7.3%

Manager/Supervisor - 21.8%

Other staff position - 23.2%

Not currently employed - 11.3%

Job Function

Finance/Accounting - 10.4%

Architect - 1.9%

Artist/Musician/Actor/Entertainer - 2%

Broker/Trader/Advisor - 1.7%

Computer Professional - 10.6%

Consultant - 8%

Engineer - 8%

Educator/Teacher/Professor - 2.6%

Health care provider (other than a doctor) - 3.4%

Lawyer/Judge - 3.1%

Physician - 2.4%

Researcher/Scientist - 1%

Sales, Marketing, or PR Professional - 20.6%

Student - 6.3%

Writer/Editor - 1.5%

In an average week, how much time do you spend viewing Internet content?

More than 40 hours - 12.1%

25 to 40 hours - 15.5%

15 to 25 hours - 30.5%

5 to 10 hours - 26.5%

1 to 5 hours - 9.6%

Hardly at all - 1.9%

How often do you visit this site and/or view its content by way of its feed?

Multiple times a day - 15.2%

At least once a day - 18.4%

A few times a week - 20.6%

At least once a week - 31.4%

A few times a month - 9.7%

About once a month - 2%

This is my first time! - 0.7%

In the past 12 months, how much money have you spent on cutting-edge technology and/or consumer electronics gadgets, toys, or other products?

More than $5000 and still going- 23%

$2500-4999 - 17.7%

$1000-2499 - 23.4%

$500-999 - 13.7%

$100-499 - 12.5%

Less than $100 - 7.3%

Which of the below applications or processes do you currently use to enhance your Internet experience?

Read comments attached to news stories or blog posts - 70.3%

Post comments to stories or posts at other people's websites - 30.7%

Read Internet content via an RSS reader or news aggregator - 18.1%

Publish your own blog - 6.3%

Create webpages or blogs using HTML or other programming languages - 9.7%

Navigate content via tags or social bookmarks - 14%

Create your own tags or social bookmarks (eg, Del.icio.us) - 4.1%

Which of the following statements fit the bill for you?

Other people ask me for advice on technology - 67.7%

Other people ask me for names and specs when buying tech products - 53.4%

I'm usually the first person in my neighborhood to try new technologies - 32.9%

I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. - 24.1%

How does your time-spent with Internet/digital content compare with print, TV, etc?

Much more time - 25.8%

More time - 30.5%

About equal - 27.1%

Less time - 11.3%

Much less time - 2.4%

How often to you travel by air for business?

More than once a month - 10.8%

Monthly - 13.1%

2-4 times per year - 30%

Rarely - 36%

JCF110JCF110 - 8/15/2006 10:24:19 PM
+1 Boost
You people wil never guess how young I am! My year of birth wasn't even on the survey!

And if you think I am gifted after writing all of those articles which you responded to - you're right!

I actually will be 13 in a couple of weeks and will be going into the eights grade!

I am very smart! I have even wanted to go on Jeapordy!

Pretty smart for a 12 year old eh? I know everything about cars! EVERYTHING!
I consider myself on of the smartest pupil's in my class and love to represent my home country CANADA!
- and we don't say eh! Y'all American's say it more than we do!


nextGennextGen - 8/15/2006 11:31:52 PM
+1 Boost
two thirds of the survey participants make over $100K? I've never heard such a thing. But if true I may never see such a stat again! By the way I'm in the highest income tier yep believe you me.


UPshiftUPshift - 8/16/2006 1:07:37 AM
+1 Boost
I just realized how poor I am!


RupertRupert - 8/16/2006 9:05:18 AM
+1 Boost
yay being 16 and not from the us.
and i know more about cars jcf110 ;)
next gen, that is combined household income, so includes wives, children etc.



Agent004Agent004 - 8/16/2006 11:24:44 AM
+1 Boost
efoxS4, the missing 5.6% is from people who didn't choose to disclose their sex I believe.

Chip-


kart1kart1 - 8/16/2006 3:27:14 PM
+2 Boost
Nice results.
JCF 110 - good job on your accomplishments. Best wishes on jeopardy, eh.


JCF110JCF110 - 8/16/2006 3:42:54 PM
+1 Boost
Agent004 and efoxS4 - They could be Transvestites or Hermaphrodites!


RupertRupert - 8/16/2006 3:51:50 PM
+1 Boost
wrong word jcf.
transvestite is someone who cross-dresses.
transsexual is the word you mean.



Matthew1Matthew1 - 8/17/2006 2:24:20 AM
+2 Boost
No, probably not as tall.


SteveLSteveL - 8/18/2006 12:56:10 PM
+1 Boost
JCF110
13 eh
A little arrogant though for 13 but maybe you have earned that. Just don’t let it go to your head. Make sure you learn some common sense along the way.
A little advise from someone who’s been there.

P.S.
I think Ford is going after that 5.6%



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