Huh? GM Moving Opel Upscale In Effort To Boost Profits

General Motors Co. reiterated a plan to position Opel as a more expensive brand in Europe while carving out a space for Chevrolet as its value offering.

Alan Batey, Chevrolet's new global chief, reaffirmed GM's intention to boost pricing as it rolls out newer vehicles at Opel and UK sister brand Vauxhall in the hope of improving the money-losing European division's profits.

The idea is to build on the early strong demand for the Mokka small SUV and the Adam minicar, he said.

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skytop - 7/8/2013 9:19:06 PM

+1 Boost

If CM can't fool the public with their substandard cars, then bamboozle the public with bull sh*t inflated prices.

GM adverts: "Wanted: Stupid, gullible car buyers."