Ford Not Immune To Slow EV Sales - Slashes Focus EV Price By $4,000

Ford Motor Co. is the most recent automaker to slash the price of its electric model in an attempt to win over mainstream buyers who have been slow to embrace pricey EVs.

Ford will drop the price on its struggling Focus EV by $4,000 for the 2014 model year. The news comes less than a month after a Ford executive said the automaker would not chase price cuts made by competitors.

“It’s a price war,” Karl Brauer, senior analyst at auto research firm Kelley Blue Book, said Wednesday in a telephone interview. “Incentives have a certain amount of swing, but when people hear a price, that’s what sticks.”

randy3023 - 7/11/2013 5:33:01 PM

+1 Boost

The $40,000 sticker price of this Ford Focus was hysterical.

The $36,000 sticker price is STILL hysterical.

WHO THE $%!# WOULD PAY $40,000 for a FORD FOCUS?