Cadillac Rumored To Be Considering Logo Change. Good Idea Or Time Waster?

The rumor mill is suggesting Cadillac has a logo change in the works.

Is that the right thing to be foccussing on or is the current logo and fine and they should be worrying about bigger fish?

From BurlappCars:

"Apparently, Cadillac is thinking about a new logo.
Not a bad idea, since their cars are new really modern looking. That logo is getting very old fashion.

They are actually thinking about getting rid of the laurel wraiths.

What do you think? Which one of these should inspire the new one?

And... How a bout a small change for the Chevy logo too while they're at it. (Like getting rid of the gold.)"



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Sciros - 7/23/2013 7:40:03 PM

0 Boost

Wow yes please! That thing needs to be updated BAD. It belongs on a hearse (maybe the XTS I guess), and not on the sports sedans that Caddy has released recently. And I agree on the Chevy gold going away. It sticks out like a sore thumb even on the Malibu; forget about something like a Camaro.

Mustang953 - 7/23/2013 8:01:08 PM

+5 Boost

This is what is wrong with the U.S., no sense of history. The Cadillac crest is (was) the family crest for Cadillac...duh! Then some marketing idiot went to the pos that is currenty on the cars. Do you see Porsche, Mercedes, BMW, or Ferrari messing with their emblems, of course not. Go back to the original crest and make it smaller, please. The pie plate size crests are obnoxious, and unnecessary. Let the car's design speak for itself.

cidflekken - 7/24/2013 1:16:09 AM

+2 Boost

I couldn't agree more. Brands in the US tend to not have much sense of history or continuity. There are possibly only 2 icons in US auto history that have withstood the test of time, i.e, decades, and remain popular today: the Corvette and Mustang (and maybe now the Camaro). Whereas you look at European makes and there's clear legacy that exists, whether it be different models or badging (while also understanding that models have dropped away). Japan doesn't necessarily have that same type of legacy, but, culturally, I'm not sure that would be an expectation.

TheSteve - 7/24/2013 12:34:03 AM

+3 Boost

Create a great car, then whatever badge you put on it will be known as the marque of a great car.

skytop - 7/24/2013 4:56:38 AM

0 Boost

Sure, let Caddy change their logo to a meaningless aggregation of dashes and lines. About as confused and clueless as the Cadillac division.

This blunder is typical of government motors. You can't make this stuff up.

Sciros - 7/24/2013 7:52:38 AM

+2 Boost

The Cadillac division is one of the few that ISN'T confused and clueless. They've done so much to improve their brand image in the last decade that it's pretty damn impressive. Pretty sure they know what they're doing. The "history" matters to an extent but you can't let it hold you back, either.

Sciros - 7/24/2013 8:39:44 AM

+1 Boost

cidflekken -- Japan is actually quite interesting in that sense, yeah. I've spent a bit of time there and I noticed that many, many Toyota/Lexus models have their own unique symbol on the front. Here it's always THE Toyota symbol but there it's like every car has its own badge and they seemed kind of random to me. Mind you Japanese are typically just as brand-loyal as anyone else, and probably more so actually, but for whatever reason I did notice less of an emphasis on consistency in logos.

freeagent - 7/24/2013 11:19:39 AM

+2 Boost

of the previous versions, the one from the 50's is best. they need to create a great flagship (RWD/AWD) and start the new logo with that. without a great halo model just changing the logo will be a waste and viewed as lipstick on a pig. with a great product launch it could be beneficial

abqhudson - 7/24/2013 3:28:00 PM

+2 Boost

Time waster.

dodgedart - 7/29/2013 9:14:00 PM

+1 Boost

The Cimmaron. GM, Please just keep building worthy cars. LogoPolice would do better building a time machine, go back and put their brand on "time-out" from about 1970 to 2005 while GM was so busy devolving their well balanced full line of iron garbage like the rest of domestic automakers. The logo? Stick a square Metro style GM logo on it and call her done. It's another Final Solution of the day from the master of badge engineering.

aussie2u - 7/29/2013 9:50:51 PM

+1 Boost

And here I thought Buick, Oldsmobile, Pontiac, Chevrolet, and Cadillac were the examples of "badge engineering"...