J.D. Power 2013 U.S. APEAL Rankings Released: Porsche and Audi Finish First and Second Overall!

J.D. Power Reports:

Appealing Vehicles are Critical to Automakers' Success as They Sell Faster, Command Higher Prices and Lead to Higher Customer Loyalty

Volkswagen Group Receives Five Model-Level Awards, GM Receives Four, and Ford Receives Three; Porsche Ranks Highest among Nameplates

WESTLAKE VILLAGE, Calif.: 24 July 2013 -- The most appealing vehicles tend to remain on dealer lots for shorter periods, command higher transaction prices, and are more likely to create owner loyalty when they are ultimately traded-in, according to the J.D. Power 2013 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM released today.

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Satriani1 - 7/25/2013 8:01:46 AM

0 Boost

This is a significant article.

Results of the JD Power study
http://wot.motortrend.com/?attachment_id=388961

Volkswagen Group Tops Latest JD Power APEAL Study
http://www.thedetroitbureau.com/2013/07/volkswagen-group-tops-latest-jd-power-apeal-study/

What car brands make owners happiest?
http://www.usatoday.com/story/money/cars/2013/07/24/jd-power-appeal-porsche-land-rover/258227
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LexSucks - 7/25/2013 6:02:39 PM

+1 Boost

Lies!!! Lexus has owned those categories since the day it came into existence. Nothing has changed.