NASCAR Shunned By Turner And ESPN - NBC Steps In And Picks Up The Pieces

During the week of July 7, NASCAR officials started to realize that the sport’s long-standing, multi-decade relationships with ESPN and Turner were coming to an end.

Soon after the July 4 holiday, Turner’s David Levy called NASCAR’s Steve Herbst to say that Turner wasn’t going to make a formal bid for the NASCAR media rights that were available, sources said. The network had looked into expanding its six-race package for months, but it was in the middle of its lowest-rated season in 29 years of carrying the sport and ultimately decided that more NASCAR races weren’t worth the investment.
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chewy - 7/31/2013 5:08:52 PM

+1 Boost

I wonder if ESPN will magically quit pushing NASCAR so hard during Sportcenter once the deal runs out.